Dulux has unveiled its color of the year for 2018 as Heart Wood, a warm neutral, with a hint of heather. The highly anticipated hue has been announced alongside key color predictions for 2018 as part of the brand’s industry acclaimed trend forecast, ColourFutures™. Following 2017’s Denim Drift, this unexpectedly neutral hue has been selected by a panel of experts from around the globe across a range of industries including architecture and technology.
Forecasting the color palettes that best reflect the way we want to live as we move into 2018, Dulux’s team of experts have scoured the globe to discover these emerging trends and insights. The have cited the leading mood for 2018 as one of unpredictability and uncertainty. As life gets faster, the need for our homes to be a place of sanctuary and tranquillity grows, and the need for it to be a space where we can all look forward to spending our time. This has led to the theme A Welcome Home, which encapsulates Dulux’s 2018 Color of the Year and the subsequent trends that will influence interiors for the coming year.
Heart Wood is a warm shade inspired by beautiful wooden materials that have become increasingly popular across interior styles and architecture. The warmth of wood reflects the comfort needed in these uncertain times, and this material is an essential element in creating a welcoming environment.
The accompany Heart Wood Home palette is centred on the comforting natural quality of Dulux’s Color of the Year. Focusing on the nourishing warmth of wood and tactile comfort of leather, this theme adds to the sense of harmony in an interior space. Looking to slowing down, in our lives and in our homes, the ‘Heart Wood’ home is centred on no need for excess, and has everything needed to create balance.
“Dulux’s color of the year for 2018, Heart Wood, is incredibly versatile, and connects beautifully with the accompanying trend palettes for the year ahead. Providing the comfort and reassurance we’re all seeking, it’s the perfect antidote to the mood of the moment – channelling a real sense of calm and warmth during such times of uncertainty. We can’t wait to see home across the globe transformed into true sanctuaries.” Rebecca Williamson, Senior Color and Design Expert.
The versatility of the Heart Wood Home palette gives consumers the freedom to balance softer shades such as cocoa with the deeper, bolder tones of ink blue and purple. Combining these shades creates a calming backdrop, perfect for transforming any interior into an environment of comfort.
Utilising their extensive research and trend work, Dulux and ColourFurtures™ have provided three looks that centre around Heart Wood, The LuxPad takes a closer look below…
The Comforting Home
Pitched as a retreat from the noise outside, a haven to shelter in and a sanctuary to find balance, The Comforting Home trend is a relaxed look at grown-up luxury. Heritage hints, warm-tone woods and an extensive use of natural materials are key. Generously layered textures, such as warm woods, leather, silk and velvet will create a truly tactile space. Warm earthy tones bring a sense of comfort, while clay and blush pink will clam the mind and soothe the senses.
The Inviting Home
Comfort and convenience reign supreme in The Inviting Home Trend from ColourFurtures™. An effortless style where everything has a purpose from giant sofas to large dining tables to welcome friends and family. The color collection has an easy-going style, soft pastels are framed by graphic borders of coal and dark blue. The palette’s cool shades of blue reflect the nation’s favorite hue and encourage a clear-headed approach to life, while relaxed neutrals and sea-green support the need for connection.
The Playful Home
This look is set to bring a sense of possibility and energy to your home with the Heart Wood color of the year. The Playful Home trend has a strong feeling of real vitality and adventure with pops of color to create focal points and foliage all around. The space may be small, but the design is clever and resourceful with color especially used to create different zones in tighter spaces. This palette is inspired by nature, rich and yellow-toned greens work seamlessly alongside golden shades to spark the senses and encourage a creative approach to life.
Heart Wood is a welcoming hue ideal for the home, from smaller living spaces to larger home styles. A great backdrop to more interior trends set for 2018, we can see it being incorporated across many different interior looks. Bring Dulux’s Color of the Year to your space with the Heart Wood hue for a sense of calm and serenity for the year ahead.
The Lux Pad | October 2017