An Exclusive Sneak Peek At The Radical New Bugatti ‘Supercar-Inspired-Yacht’

The Bugatti Niniette 66 is a "Superyacht" like the Bugatti Chiron is a "Supercar."
The Bugatti Niniette 66 is obviously inspired by the Bugatti Chiron.
It’s no secret that Bugatti designs and builds some of the most powerful, exotic, distinctive, and technologically advanced super cars on Earth. And it’s also no secret that in the past, Bugatti has developed and branded a wide variety of products ranging from model cars and complete furniture collections, to high-end watches and motorcycles.

But According to Etienne Salome, the Design Director and Head of Interior Design at Bugatti, “I strongly believe the Bugatti design philosophy is so unique and original that it can be applied to a great number of products. However, a yacht is something special.”

The Bugatti Niniette 66 is going to be a show stopper.

The Bugatti Niniette 66 is going to be a show stopper.

And it comes as no surprise that Salome and Bugatti have partnered with the expert yacht designers and builders at Palmer Johnson to develop this extremely innovative and powerful yacht. Palmer Johnson has a well earned reputation for innovative ideas and questioning the status quo. And according to company CEO Timur Mohamed, since the company had already designed and developed a new series of fast day yachts, collaborating with Bugatti was logical. “We are always looking to design next generation yachts,” said Mohamed recently, “… and we were all excited to have the opportunity to design such a unique yacht for Bugatti.”

Bugatti Niniette 66

Bugatti Niniette 66

 In fact, according to Mohamed, Berkeley March, Palmer Johnson’s Head of Design and his team all studied car design, so they were perfectly suited to work with Salome’s team to develop a truly unique yacht that combines the design language and philosophy of Bugatti and Palmer Johnson.
This is a whole new concept with a very interesting story.

This is a whole new concept with a very interesting story.

And part of the yacht’s appeal is no doubt due to the fact that its profile is so unmistakably Bugatti with its instantly recognizable C-shaped profile that comes directly from the Chiron,” Salome tells me. “In fact, this yacht successfully carries the DNA of more than a century of history of our brand with its specific architecture: center-line accentuation, Bugatti Signature Line as well as the duotone, symmetry and multiple other elements that one discovers in Bugatti sports cars as well.”

Imagine sleeping in a Bugatti.

Imagine sleeping in a Bugatti.

In fact, Salome continues, “This yacht was not designed to please a corporate brief. It was created for people in search of a very unique—a Bugatti—experience. Personally, I have always dreamed of designing this kind of yacht; a yacht for an audience that appreciate quality and luxury beyond a label or contemporary fashion.” Needless to say, the first Bugatti yacht has some exceedingly high expectations to meet.

The C-shaped line says it all.

The C-shaped line says it all.

Bugatti founder Ettore Bugatti once said: “If comparable, then it is no longer Bugatti.” So the challenge for both the Palmer Johnson and the Bugatti design teams was to create a very unique concept—a holistic piece of art, performance, form, and technique—at the very pinnacle of the yacht industry.

The interior is exactully what you'd expect to see, on a yacht like this

The interior is exactully what you’d expect to see, on a yacht like this

“The design process at Bugatti is not a very rational or mathematical process,” Salome continues via email. “It is something that comes from the heart and cannot be illustrated on a chart or placed inside a mathematical formula. It is the result of a unique love for everything related to Bugatti and this makes it a very human element, one that cannot be easily explained in a traditional and rational business plan.”

The Bugatti Niniette 66

The Bugatti Niniette 66

But it is pretty easy to see how the new Niniette 66 was directly inspired by the Bugatti Chiron. And you don’t really need to be an expert to see how this stunning, never-seen-before yacht is going to rock the “yachting” world with the beast-like super car power that all Bugatti’s are known for.

Stay tuned.

Forebes | May 2017
Bill Springer

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s